About Us

+32 472 985 637


MeetDistrict - Ghelamco Arena
9000 Ghent, Belgium

Our Story

The Cupkeeper story started at Ghent University as a student project. Looking at all event and festival waste generated we started thinking… Cardboard waste is unnecessary… It is bad for the environment, the cleaning costs are high and very few times the road to the bar is fast and without any hassle. We thought – what alternatives are there for sustainable events that want an eco-friendly solution to cardboard waste that is functional, modern, and at an affordable price? Most cardboard cup holders are provided by the brewer, but what about a durable solution that could be reused for many years?

We searched far and wide and couldn’t find any options that were functional, modern, sustainable, and available at an affordable price. As a result, we designed the Cupkeeper to comply with the latest event sustainability standards by making a product that is recyclable, easy to use, robust and durable.

Cupkeeper Team


cardboard trays saved from incineration

Our Products

Why choose us?

Quality is our key business

Quality has always been at the core of us, as we want our products to last whilst being used regularly. To ensure the highest quality, we like to be in charge of the entire development and production process. We keep track of material science to ensure that we can upgrade our portfolio to the best available eco-friendly solution at an affordable price.

Full support

For our B2B customers we provide a customized service. From 5.000 pieces onwards we provide the Cupkeeper in any color. We create digital samples with the customer’s branding. We have a large stock of Cupkeepers to respond quickly to demand.

Product Design

Customer Story

Rockwerchter 2019

Koen Scholiers

(Live Nation Belgium)

Until five years ago we used cardboard trays. But festivalgoers threw these away.

Thousands of cardboard trays had to be cleaned up, separated from festival cups and finally recycled.

The Cupkeeper has been an excellent alternative:

  1. The Cupkeeper is not left behind since fans like the product and the RW branding on it.
  2. The Cupkeeper speeds up the bar handling of drinks. Festivalgoers take six festival cups in one hand (or even twelve beers in two hands).
  3. The Cupkeeper is sold at all bars in RW and the net profit is nice.

Keep your cups full of joy

We want to improve event sustainability by providing eco-friendly solutions to cardboard waste that help shape the event as innovative and fun.

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