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Tired of those annoying cardboard cup holders too?

We’ve got just the thing for you

Finally, an eco-friendly reusable drink holder that does everything better, and looks good doing it.

Enhance your festival, music concert, sports game or other event by letting your fans carry as many drinks as they want – in style.

Get your quote now

Serving drinks sustainably at:

Festival Cup Holders that fans love - reusable, eco-friendly and convenient
The festival season is here!

Sustainable Cup Holders for Festivals

Sustainability at festivals isn’t just a trend anymore, it’s an essential consideration in everything you do. Upgrade to Cupkeeper this year to get the most eco-friendly festival cup holder available.

To celebrate the 2025 festival season we’re sending out free samples.

Get yours quickly while our stock lasts!

request your samples today
Why limit your sales?

Without cup holders, you hurt your event’s overall experience and drink sales.

You need to be able to serve as many drinks as fast as possible during peak bar times. Or you’ll lose out on sales.

Plus, nobody likes a slow bar with long lines.

Don’t settle for cardboard

Cardboard trays are a terrible experience and an unnecessary source of waste.

Cardboard drink holders are unwieldy, require two hands to carry and don’t mix well with tight crowds or spilled drinks. Being single-use, they also hurt your event’s experience, clean-up costs and the environment as an unnecessary source of waste.

You need a reusable cup holder

But not just any reusable cup holder. You need one that’s actually better than cardboard.

Do a quick search for reusable event cup holders. What do you see?

Most of them are just as flimsy, just as inconvenient or just as ugly as cardboard. Often all of the above…

That’s not what you’re looking for.

You want something better. Something people will love to use and even take home to reuse at other events.

So why are we different?

Not only did we make a cup holder that easily outperforms all the alternatives.

Our product engineers created a new cup holder from scratch to tackle all the challenges with existing solutions. From there we gathered feedback and kept improving.

Now we have 4 distinct registered designs that fit all current cup sizes, and even bottles!

We did so with a dedication to responsible business practices.

What really sets us apart is that we do everything with corporate responsibility in mind. We’re always striving to take better care of our planet and the community at large.

Cupkeeper is made responsibly, below are some examples.

Local Production

All Cupkeepers are produced in Belgium, ensuring top quality and eliminating unnecessary transportation costs.

Careful Material Selection

To this day, a dedicated R&D department ensures that we use the best material for the environment and for the highest quality and optimal price of our Cupkeepers.

Sheltered Workspaces

We support the local community by employing sheltered workspaces where possible. Supporting people with labor challenges to find suitable work.

Form meets function

The Original Cupkeeper:
the perfect reusable drink holder for your event.

Whether you’re organizing a large festival, music concert, sports matches or other events, The Original Cupkeeper has got you covered. Choose functionality and premium quality while taking care of your event grounds and the environment.

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Unparalleled

Convenience

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This is where our Cupkeeper shines: it’s a reusable drink holder that actually feels good to use.

It has a sturdy build and an ergonomic handle that allows for 6-10 drinks in one hand. It makes navigating crowds a lot easier and even doubles carrying capacity if needed.

Its foldable design includes a hook to attach easily to bags or clothing, so it stays out of the way until people need a refill.

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Stunning

Customizable design

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Looks matter: our registered designs are fun to use and too beautiful to be left behind on your event grounds.

People happily take them home as a treasured souvenir. Especially if you personalize your Cupkeepers with your brand colors and logo or slogan.

Make your fans into proud ambassadors for your brand, even at other events!

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Eliminate

Unnecessary waste

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Your clean-up crew won’t have to deal with those annoying cardboard holders any longer.

Plus, Cupkeeper is made from eco-friendly materials. Most of our new Cupkeepers are made with fully recycled polypropylene from consumer waste, giving old plastics a new life!

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Not a cost

Revenue model

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Cupkeeper’s quality and looks make it so you can easily sell them for a profit at the bar.

Providing you with an extra revenue stream on top of investing in the environment, brand awareness and reduced waste and clean-up costs.

4 Models

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Customer Story

Koen Scholiers

(Live Nation Belgium)

Until five years ago we used cardboard trays. But festivalgoers threw these away. Thousands of cardboard trays had to be cleaned up, separated from festival cups and finally recycled.

The Cupkeeper has been an excellent alternative

  1. The Cupkeeper is not left behind since fans like the product and the Rock Werchter branding on it.
  2. The Cupkeeper speeds up the bar handling of drinks. Festivalgoers take six festival cups in one hand (or even twelve beers in two hands).
  3. The Cupkeeper is sold at all bars in RW and the net profit is nice.
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